Research and exploration lay the groundwork for any project. This phase is about understanding the reasons behind every decision and exploring every possible direction. I dive deep into research to build a solid foundation, followed by sketching numerous ideas quickly. The goal is to explore possibilities without being limited by practical constraints initially. This ensures no innovative solutions are overlooked.

The definition phase is where I make key decisions. I take the best ideas from the exploration phase and assess them for practicality, goals, and client preferences. It’s essential to let ideas sit for a bit to see if they are viable or dead ends. This phase is about making smart choices that align with the project’s objectives.

Testing is the crucial final validation stage in the design. It involves conducting usability tests to ensure the design is intuitive and user-friendly. Detailed planning is required to select the right test users and set clear objectives. Each round of testing introduces refinements, validating or challenging previous design decisions. This phase ensures the final product not only looks good but also provides an excellent user experience.